Mosaik

Mosaik is a conceptual streaming platform that combines film, television, and music into one immersive experience. For this project, I developed a distinct brand identity centered around an original character, Mosi, who serves as a playful and slightly mysterious guide through the platform. The campaign was designed to intrigue users and spark curiosity, using surreal, space-inspired visuals and a sense of discovery to encourage app downloads. Targeting a younger audience, the creative direction balances nostalgia with a modern, interactive feel. This project allowed me to explore character-driven branding and experiment with bold visual storytelling across digital touch points.