Coke Zero

For the Young Ones Competition, my partner Alanna Wolfe and I developed a global campaign for Coke Zero that brings a playful sense of competition to cultural exploration. We designed a series of limited-edition cans inspired by different countries’ flags, celebrating global diversity while encouraging inclusivity. Each can was paired with a visual ad featuring a traditional dish from that country, inviting audiences to step outside their comfort zones and try something new. To extend the campaign, we created a rare collectible universal wrap-only ten in existence- hidden among the cans. Those who find one win a trip, courtesy of Coke Zero, to a destination featured in the campaign. This concept blends curiosity, culture, and competition to create an engaging and rewarding brand experience.